I love my job!
I've been a freelancing designer/art director for 20 years and I’m as excited to see the next brief as I was my first. The first question 'what problem am I solving today?' is immediately followed by 'who am I solving it for?' I’ve seen the same brief many times but the answer is always different because the client always has a unique story. It's YOU that makes it interesting.
All design and retouching is done by me - it's what I love. Branding is my favourite. Creating logos, yes, but beyond that, I want to know how you use it. Brand touches everything that represents your business and every interaction with your audience. I also love photoshop. Not creating fake perfection but, colour and image correction, extending backgrounds and improving shoots that didnt quite go to plan.
I work from home, in co-working spaces and in an office I share in Fitzrovia, London. For small design jobs I work alone. For bigger projects, I call on my network of writers, photographers, film makers, strategists, digital gurus, marketing experts, proof readers...I'm lucky to know some seriously talented people!
I care about the environment and use responsibly sourced materials wherever possible. FSC and recycled papers have come a long way - the quality is really good and the whites are crisp (if thats what you're after). Non-chemical print options are also improving, including vegetable inks for litho and carbon-neutral cartridges for digital print. You can even get bamboo pull-up banners (they look great - I've got one).
Anyway, enough about me. I look forward to getting to know you and your business.
A pure pleasure to work with! Highly recommended.
Tim Lord - Illustrator