A post from CreativePool alerted me to a brief for Amnesty International. They were looking for ideas to Stop Demonising Politics. This sounded like a good problem to tackle with creativity so I asked strategist and writer Matthew Sinclair if he wanted to brainstorm with me.
We met at Tate Modern, each armed with some initial thoughts and ideas. We then discussed them together, did some digging and developing and ended up with a dozen or more ideas. We then eliminated the weakest and discussed the strongest until we had our best three.
They included a street booth with an audio visual experience that transported participants to another world, a public art treasure hunt called 'Where's our humanity?' (#huntforhumanity) and my favourite was a national press campaign including a blank ad (representing emprisoned journalists worldwide), fake tv listings and a 'Horrorscope' with great writing from Matthew.