Bunny, Bear and Boo was created by a group of mums who met through the birth of their children. With a clear idea of what their kids should wear but not finding it readily available, they set out to design and make their own accessories and now want to share their style via an online shop.
They started the branding journey by sending a sketch. I liked that it was hand drawn (as their clothes are hand made), so I traced it with my illustration software, tidied it up and offered them some variations. We then added the font and put it together with a colour palette to create a warm, fun brand.
They are using the neutral black and white version for now but might introduce some colour later.