This online flipping book was created as an easy way to launch and share a new recruitment brand for a national care charity. It serves as a toolkit, explains why the brand is important and the processes the Managers should follow when they need to recruit for their teams. It also includes creative examples for a range of roles and media spaces.

A page from a recruitment handbook explaining some brand style basics

Recruitment manual style guidelines

Cover and some examples pages from an online brand manual

The digital employer-brand toolkit online

A selection of branded posters and online examples from a style guide manual

A spread from a digital employer-brand toolkit

Example ads and pull-up banner from an online brand book

A spread from a digital employer-brand toolkit

Example outdoor posters and internal promotions from an online brand book

A spread from a digital employer-brand toolkit

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