These expanding MPUs were part of a typographic campaign for a new online sports magazine. They wanted to differentiate themselves from their main competitors who were all using photos of sports. The ball shapes used in this series say 'sports' straight away and the words they’re made up of express the news aspect of the brand. The campaign also included some launch materials including postcards and other promotional items distributed at mainline train stations.

Typographic cricket ball promoting a new online sports magazine

Expanding MPU for a new online sports magazine

Typographic tennis ball promoting a new online sports magazine

Expanding MPU for a new online sports magazine

Typographic football promoting a new online sports magazine

Expanding MPU for a new online sports magazine

Typographic rugby ball promoting a new online sports magazine

Expanding MPU for a new online sports magazine

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