This campaign was designed to recruit Travel Money Advisers. It was made up of posters and postcards, displayed in superstores that have a Travelex branch, to appeal to local shoppers who might consider working nearby.

The clean layout gives focus to the different currencies, folded to represent the travel stories they would be a part of. The headlines paired everyday activities with exotic locations to show how easily the job could fit into a normal day and busy life.

Origami instore recruitment campaign for Travelex

Instore Poster 1 of 3

Origami instore recruitment campaign for Travelex

Instore Poster 2 of 3

Origami instore recruitment campaign for Travelex

Instore Poster 3 of 3

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