On the way to a meeting, I was standing in front of this poster on the London Underground. It’s pleasant enough and nice to imagine you’re somewhere else but whilst dreaming about beaches, I noticed the young lady on the left has two bums!

I feel for the studio and whoever had that stomach-churning-face-draining realisation that this had gone live (somebody did)! In this case it’s no more than a weird distraction (for the few of us that even noticed) and wouldn’t stop you getting a South West train so no real harm done. It's a lesson in the importance of proofing and sign-off procedures perhaps. 

And here’s another lesson, courtesy of 150 fascinating tube facts. Did you know there is only one tube station which doesnt have any letters from the word ‘mackerel’ in it?

Live and learn!

#Advertising #Retouching #liveandlearn #Proofing #Signoff

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