Services

Most of my design projects come under Branding. Even if you 'just want a quick flyer for a special offer', it should still represent your brand values (and if you're not sure what they are, we can work on that).

I can help with logo design, brand guidelines, stationery, packaging, annual reports, brochures, flyers, posters, event and exhibition promotion and collateral, presentations and pitch documents. Also advertising including press, online, billboards, bus shelters, building wraps, ambient street art and adbikes. I've also made bespoke cards and gifts to celebrate an old client or get your foot in the door with a new one.

My photoshop projects include extending backgrounds (often for awkward online formats), image and colour correction, image creation, comping, web files, mock-ups, and professional headshots (in collaboration with VMheadshots).

Prices

The price of a project should relate to the value it brings. You don't need to over-invest in a poster for a quiz night but you should invest in the projects that add value to your business. Every project is different but here are a few example prices. 

  • Retouch one image from £30.
  • Posters/flyers from £120. Print quotes added separately.
  • Online 3 frame header banner gifs from £180.
  • Logo design from £300 includes a set of artwork files for print and online.
  • Pull-up banners from £320 (including eco-friendly bamboo banner).
  • Pitch/presentation document (pdf) from £250 (based on 24 pages and does not include any infographic creation).
  • Exhibition package from £575 (basic price includes a pull-up banner and 250 flyers. Bigger stands and other giveaways can be quoted for).
  • Annual reports from £650 (based on 24 pages and not including print).
  • Local ad campaign from £900 (includes copywriting but does not include media costs).
  • Hourly rate £60
  • Half day £240
  • Full day £480

What do you need?

What I need from you

The key questions that need answering for every brief:
What do you need (including what you want to achieve and why)? 
When do you need it?
How much have you put aside to achieve it?

Here's how it works (usually):

All of my work has an idea behind it - the design decisions I make all have a reason. Sometimes I work alone but sometimes you need more.

Where do ideas come from?
For concept work, I usually team up with a copywriter. Two brains (or more) are better than one and you definitely get better results from working with others, sharing ideas and sparking new thoughts off each other.

The process
​​​​​​​Usually, we get the obvious ideas down first, then go on to explore the ‘what ifs’ before reining ourselves back to realistic limitations. I have a great network of creatives and strategists on hand. Leave it with us and we’ll show you a range of options to get you excited.

Not all projects need a team or a brainstorm. Here are some project process guidelines: 

Small projects

  • From £150 - £750
  • Let's chat
  • I confirm brief and quote
  • You agree goal, price and timings and pay 50% of agreed price
  • I create graphics 
  • You approve (with allowance for 1 round of amends)
  • I finalise graphics
  • You sign off and pay other 50% of agreed price
  • I print/build/deliver
  • You smile and feedback

Medium projects

  • £750 - £2,000
  • Let’s have a call, skype or meeting to discuss the brief and establish what’s needed
  • I confirm brief and quote
  • You agree goal/s, price and timings and pay 40% of agreed price
  • I generate ideas (2-3)
  • We discuss and agree next steps
  • I create graphics
  • We discuss
  • I develop
  • You approve (with allowance for 1 round of amends)
  • You pay 30% of agreed price
  • I finalise graphics
  • You approve (with allowance for 1 round of amends)
  • You sign off and pay final 30% of agreed price
  • I print/build/deliver
  • You smile and feedback

Large projects

  • £2,000 and above
  • Let’s meet to discuss you, the brief and establish what’s needed
  • I confirm brief and quote
  • You agree goal/s, price and timings and pay 40% of agreed price
  • Now is the time for research if necessary:
    • Discuss
    • Conduct
    • Share findings
    ​​​​​​​• Agree meaning of results
  • I will team up with a copywriter to generate ideas
  • I present and discuss the process and outcomes
  • We agree next steps
  • Market testing ideas can be organised if required
  • I develop your favourite idea and graphics
  • We discuss and agree next steps
  • You approve (with allowance for 2 rounds of amends if needed)
  • You pay 30% of agreed price
  • I finalise graphics
  • You approve (with allowance for 1 round of amends)
  • You sign off
  • I print/build/deliver
  • You pay final 30% of agreed price
  • You smile and feedback
  • I follow up for a progress report
Quotation marks in red Quotation marks in red

In my previous career in Recruitment Comms, I worked with Jan regularly for over 10 years. In that time, she delivered some outstanding ideas and campaigns for me. More recently, as the owner of stylechapel.com, I've included a number of Jan's ideas in my marketing.

Raphael Chapell - Client

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