What is branding?

Many people think a logo is a brand but it's not - it's much more than that. YOUR brand is everything people think, hear and say about your business.

Your logo, look and messaging should represent you and will help your customers recognise you amidst the noise. But more importantly, every action and interaction should reflect your brand values because every interaction forms the bigger picture of your brand. Are people (including your customers, potential customers and their influencers) seeing what you think? 

If you don’t know what your brand values are, we can work them out together.

If you're a new business
If you’re just setting up, we can create a logo to get you started. It doesn’t have to cost the earth or be a scary, life-long decision. Your logo can be changed and updated - in fact, it should change and grow with the business. 

Know your brand
Whether you’re a new business or have been around for a while, a brand sheet or brand guidelines document will help keep the visual aspects of your brand on track. They provide some basic rules on how to use your logo, what fonts and colours to use and how to keep your brand’s visual identity consistent which will build brand recognition.

Well established or just old?
If your business is well under way, perhaps you need a refresh. How old is your logo? What do people think when they see it? Do they recognise it – do they know who you are? Maybe it’s time to invest in a brand audit. There’s always room for improvement!

Touchpoints for every business
Every business should review their customer touchpoints. Your basic stationery is a customer touchpoint, but how else do you present yourself? Do you have an email signature? A proposal cover or template? Does your business use packaging? Do you have premises with signage? Do you have internal communications? How do you exhibit or pitch your best self? If any of these areas aren’t presenting the best you, let’s make them better.

Our branding services include:

  • Logo design
  • Brand sheets and guidelines
  • Brand analysis
  • Defining your brand values
  • Brand refresh
  • Business basics (stationery/customer touchpoints)
  • Presentations

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Quotation marks in red Quotation marks in red

Jan Lewis Creative has been looking after our graphic requirements for nine years. Her work is always clear, creative and sensitive to the nature of our work. We are thrilled with her work and highly recommend her services. 

Yvonne Fletcher - Director, SurvivorsTogether

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