Idea sessions (or brainstorms*)
Maybe you know your end goal – you’re just not sure how to get there. Great! Let’s have a brainstorm*. Ideas sessions are my favourite part of the creative process.
Where do ideas come from?
All of my work has an idea behind it but sometimes you need more. For concept work, I usually team up with a copywriter. Two brains (or more) are better than one and you definitely get better results from working with others, sharing ideas and sparking new thoughts off each other.
Usually, we get the obvious ideas down first, then go on to explore the ‘what ifs’ before reining ourselves back to realistic limitations. I have a great network of creatives and strategists on hand. Leave it with us and we’ll show you a range of options to get you excited.
You might want an ideas session to:
- Create something special
- Solve a particularly difficult problem
- Solve an age-old problem that’s been done to death
- Get your foot in the door with a new client
- Flesh out or test an idea
- Change the world
* There is currently some controversy over the word brainstorm, the suggestion being it may be offensive to people with epilepsy. It's been part of my work language for many years but not wanting to offend anybody, I did some research (including epilepsy.org.uk) and have decided most people will associate the word with an ideas generating session and not take offence. I hope so.
Related case studies
A post from CreativePool alerted me to a brief for Amnesty International. They were looking for ideas to Stop Demonising ...
In my previous career in Recruitment Comms, I worked with Jan regularly for over 10 years. In that time, she delivered some outstanding ideas and campaigns for me. More recently, as the owner of stylechapel.com, I've included a number of Jan's ideas in my marketing.
Raphael Chapell - Client